1/7/2024 0 Comments Cartoon gorilla with peanutsIf there was an editor who became prolific for gimmicks, it was Julius Schwartz, and the gimmick of Strange Adventures #8 from May 1951 would prove to be one of the most successful and often used gimmicks in comic history. The sci-fi approach to comics proved hugely popular, and in this growth period for the industry, Donenfeld and Schwartz started to notice things about the sales of certain books. Inspired by his early roots in science fiction fan-culture, Schwartz spearheaded the more sci-fi oriented reboots of Green Lantern, the Flash, the Atom and Hawkman, which took the comic industry by storm. Related: The Real Reason There Are So Many Talking Gorillas in DC ComicsĪn extremely fertile period for comic books, the Silver Age saw the debut of countless classic characters who are still popular to this day. Since joining the editorial staff at DC starting 1944, Julius Schwartz's contributions to DC's lineup has led to him being remembered as one of the fathers of the Silver Age. The story editor actually plotted the whole story and usually the "gimmick" - a fact overlooked or ignored for the most part by the fan-zine world. Copy editing corrected and tightened the story, and that was a considerable job many times. In those days, stories were plotted almost always in detail, so there was relatively little rewriting by either writer or editor later.
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